How to choose a Digital Marketing Agency for your Startup?

Most startups today are tech-driven in one way or another. One can easily say that it is the need of the hour. While startups do realise the importance of technology in businesses, many still neglect the significance of digital marketing. However, for startups to make the cut amidst tight competition, employing digital marketing strategies is important, or rather, essential. 

This is where digital marketing agency for startups has a role to play. While many believe in in-house marketing, it is safe to say that the job should rather be given to a group of dedicated digital marketing professionals who know their job best. 

But how does one choose a digital marketing agency for their startup? Here are some tips: 

1. Know your Goals

A startup needs to understand their communication goals, both long term, and short term. This goal should match the strengths of the chosen digital marketing agency for the desired outcome. 

2. The Agency’s Experience in the Startup Industry 

While streamlining an agency for your startup, you must analyse whether startups are the agency’s foray at all. Have they dealt with startups before? Do they understand the startup ecosystem? If they do, do they have relevant experience in the industry your startup belongs to? These are some questions you must address internally before reaching out. 

3. Industry Reputation

One would only want to be associated with a digital marketing agency that has a strong industry reputation. A digital marketing agency for startups must carefully be chosen basis the clients that the agency has had in the past. 

4. Team Members 

While this one might be difficult to assess in the first go, team members of the agency and the company must have a similar work ethic or culture. This will ensure efficiency in work and a long-term relationship for the future. 

Genesis BCW’s Step Up is an agency dedicated to achieving communication goals for startups. With considerable work experience in the startup ecosystem, the team at Step Up helps clients in finding the right digital marketing strategies for their business. 

The future of PR relies more on the integrated communication approach

Like any form of marketing, PR for startups has also taken a hit due to the COVID-19 pandemic, part of which is because of the changing dynamics of the industry. Having to navigate through these tough times has brought on the understanding that now, more than ever, there is a need for traditional PR and digital PR to go hand in hand. 

The client partners are now looking to partner with those agencies who can guide them to reach their audience across communication channels. This means clear and consistent messaging across the platform and hence highlights the significant need for PR agency for startups to approach clients with an integrated communication offering. The agencies must offer 360 degree services inclusive of owned, earned, and paid media. 

The Digital PR agency for startups are also now trying to find a solution to incorporate both offline and online elements to gauge the interest of the clientele. While the tactics for them will vary, the intent will be the same and hence will help brands achieve the reach, both in numbers and quality. The larger objective of building reputation, credibility, and trust will eventually be achieved with a regular engagement.   

At Genesis BCW, we help in creating a smooth consistent channel of communication by offering integrated solutions and maintaining relationships with key stakeholders through online conversations. We provide end-to-end services, from traditional PR strategy to digital strategy, to influencer outreach, and building and managing communities on social media.

5 Tips for a Successful Startup

1. Start with a detailed plan: Create an in-depth business plan - keeping in mind all the possibilities, risks, uncertainties and your objective, milestones and available/required resources.

2. Go on and network: Professional networking will take you places. There are wealth of events, sessions and network groups that exists to help budding entrepreneurs. Take advantage of these opportunities to connect with the right people at the right time.

3. Study competition well: Being far-sighted helps. You must keep an eye on the future developments that will impact your industry and business. This will help you stay ahead of the competition and gives you a fair idea about the direction in which you must make a move.

4. Having a mentor: There is nothing bad in seeking help from other people who have started small ventures and become successful. You must be alert to explore varied possibilities, willing to learn and unlearn, be inquisitive and keep updated.

5. People focus: Rest assured, you cannot run any business unless you have the right employees in place. For being a successful entrepreneur you must have a winning team at hand. Also, be open to restructuring and realignments to keep pace with changing business needs and market dynamics.

Website: http://step-up.in/

Few Amazing Successful Startup Traits you must know

Here, we are representing few traits especially for startups that you can adapt for your business.

1. Know your Business: The more you know about your industry, the more advantage you will have for your business startup idea.

2. Self – Motivated: An entrepreneur should be self-motivated so that you can always be determined even if no one else bothers about your success.

3. Know the competition: There is always a competition. And this is something one cannot miss.
4. Leadership: It shows how passionate one is as an organization to solve the pain points of audiences.

5. Follow Latest Trends: It is important for a startup to analyze which is the most trending story in the industry.

Website: http://step-up.in/

5 Traits That You Must Have to Successfully Run a Startup

Here, we are representing 5 traits that you must have to successfully run a Startup

Ability to take risks: You have to be determined and be able to take risks that you know are going to help you for your future endeavors.

Willingness to learn: You have to be willing to learn more and more and be updated with all the current trends running in your industry.

No Fear of Failures: You have to understand that failures are a part of the process and you must learn to get back up, learn from it and come back stronger.

Know Your Business: You have to know your business in and out in order to be at par with your competitors and understand what gets you the sale.

Passionate About Your Business: You have to be passionate enough to be successful in your business so that giving up is never an option for you.

Website: http://step-up.in/

Why Startups in India Need Effective Public Relations

When an organization invests in a well thought-out, articulated and sustained PR effort, the return on investment can be incredibly valuable. For a startup, it is even more important to ensure the right reputation is established and putting a new venture on the map pays off. A well-structured PR strategy doesn’t only help in increasing visibility for the brand, but also attracts the right talent, helps in raising employee and investor morale which in-turn facilitates the process of fund raising.

Changing perceptions

There are many testimonials in the recent past like the success of Iroko TV, that prove how effective communication can completely transform a new inexperienced organization; into one of the most trusted and spoken about companies. This transformation is a result of the change in perception that a startup PR agency in India can bring about for a particular company.

It is thus important that every startup in India dedicates resources towards creating an effective public relation strategy. It is necessary to consider PR as an integral part of the business while formulating a startup idea.

Startups being beginners are considered to be learners and not a reliable source of information. But with the help of PR one can position the spokesperson as an industry thought leader, thus adding credibility the company.

Effective messaging

Again, to quote the example of Iroko TV, the PR strategy resulted to massive coverage in every major media brand including CNN, WSJ, Bloomberg and a host of others. As a result of this, the Iroko TV spokesperson was approached for expert opinion by most media organizations on the industry. This led to the transformation of consumer perception towards Iroko TV, from being apprehensive of purchasing it to considering it as an expert in TV technology. Effective messaging and perception, that is PR, also has a direct effect on the company sales. Being a startup, decent sale is one of the most important outcomes for a successful business model.

Start early 

This brings back focus on the fact that at the early stage itself, it is important to put heads together and dwell deeper into understanding how one wants their company to be perceived and scale it with time. This cannot be done without the help of experienced professionals who have been in the industry for a long duration and have been major contributors to the success of brands that once were startups. With perception, startups also need to clearly define the resources and time that can be delegated towards developing an effective communication model.