Like any form of marketing, PR for startups has also taken a hit due to the COVID-19 pandemic, part of which is because of the changing dynamics of the industry. Having to navigate through these tough times has brought on the understanding that now, more than ever, there is a need for traditional PR and digital PR to go hand in hand.
The client partners are now looking to partner with those agencies who can guide them to reach their audience across communication channels. This means clear and consistent messaging across the platform and hence highlights the significant need for PR agency for startups to approach clients with an integrated communication offering. The agencies must offer 360 degree services inclusive of owned, earned, and paid media.
The Digital PR agency for startups are also now trying to find a solution to incorporate both offline and online elements to gauge the interest of the clientele. While the tactics for them will vary, the intent will be the same and hence will help brands achieve the reach, both in numbers and quality. The larger objective of building reputation, credibility, and trust will eventually be achieved with a regular engagement.
At Genesis BCW, we help in creating a smooth consistent channel of communication by offering integrated solutions and maintaining relationships with key stakeholders through online conversations. We provide end-to-end services, from traditional PR strategy to digital strategy, to influencer outreach, and building and managing communities on social media.
