How to choose a Digital Marketing Agency for your Startup?

Most startups today are tech-driven in one way or another. One can easily say that it is the need of the hour. While startups do realise the importance of technology in businesses, many still neglect the significance of digital marketing. However, for startups to make the cut amidst tight competition, employing digital marketing strategies is important, or rather, essential. 

This is where digital marketing agency for startups has a role to play. While many believe in in-house marketing, it is safe to say that the job should rather be given to a group of dedicated digital marketing professionals who know their job best. 

But how does one choose a digital marketing agency for their startup? Here are some tips: 

1. Know your Goals

A startup needs to understand their communication goals, both long term, and short term. This goal should match the strengths of the chosen digital marketing agency for the desired outcome. 

2. The Agency’s Experience in the Startup Industry 

While streamlining an agency for your startup, you must analyse whether startups are the agency’s foray at all. Have they dealt with startups before? Do they understand the startup ecosystem? If they do, do they have relevant experience in the industry your startup belongs to? These are some questions you must address internally before reaching out. 

3. Industry Reputation

One would only want to be associated with a digital marketing agency that has a strong industry reputation. A digital marketing agency for startups must carefully be chosen basis the clients that the agency has had in the past. 

4. Team Members 

While this one might be difficult to assess in the first go, team members of the agency and the company must have a similar work ethic or culture. This will ensure efficiency in work and a long-term relationship for the future. 

Genesis BCW’s Step Up is an agency dedicated to achieving communication goals for startups. With considerable work experience in the startup ecosystem, the team at Step Up helps clients in finding the right digital marketing strategies for their business. 

The future of PR relies more on the integrated communication approach

Like any form of marketing, PR for startups has also taken a hit due to the COVID-19 pandemic, part of which is because of the changing dynamics of the industry. Having to navigate through these tough times has brought on the understanding that now, more than ever, there is a need for traditional PR and digital PR to go hand in hand. 

The client partners are now looking to partner with those agencies who can guide them to reach their audience across communication channels. This means clear and consistent messaging across the platform and hence highlights the significant need for PR agency for startups to approach clients with an integrated communication offering. The agencies must offer 360 degree services inclusive of owned, earned, and paid media. 

The Digital PR agency for startups are also now trying to find a solution to incorporate both offline and online elements to gauge the interest of the clientele. While the tactics for them will vary, the intent will be the same and hence will help brands achieve the reach, both in numbers and quality. The larger objective of building reputation, credibility, and trust will eventually be achieved with a regular engagement.   

At Genesis BCW, we help in creating a smooth consistent channel of communication by offering integrated solutions and maintaining relationships with key stakeholders through online conversations. We provide end-to-end services, from traditional PR strategy to digital strategy, to influencer outreach, and building and managing communities on social media.