The startup ecosystem is highly competitive. With each day, numerous startups enter the market. Therefore, to stand out, Startup founders must have a distinct identity for their ventures. A properly thought-through branding exercise can help businesses make their niche place in the industry they operate in. Irrespective of the size and the stage of a company, branding is a crucial step to walk on your unique growth journey.
·
Define your startup:
A well-defined service or feature is the core of your startup. It will help set
your business apart from the others. Brands have a way of evolving and adapting
to the ecosystem as time passes. However, it is crucial to have a definite
framework in place, as it helps guide the startup growth in the desired
direction.
·
A visual identity:
Elements like Logo, font, color combination give a personality to your startup.
More than establishing a recall, it helps bring out the value and
characteristics of the brand.
·
Creating a website:
In today’s day and age, when everything is taking a digital route, having a
website is of apex importance when looking at branding for a startup. The most
basic reason is to increase visibility through touchpoints. Your website is the
guidebook for those looking to get more information on your business. The more
informative, engaging, and user-friendly it is, the more queries and interest
one gets through it.
·
Know who you’re
talking to: It is key to know your primary audience for both
internal and external purposes. Internally, it helps give a sense of brand
understanding, togetherness, and a sense of pride for the employees, and
externally, it helps reach out to the right set of consumers ensuring the
messaging strikes a connection. It is also crucial to understand for later
stages what kind of media and influencers your startup wants to connect
with.
·
Evaluate your
startup’s objective: Objectivity is a crucial factor when looking at
branding for startups. It is imperative to have answers to 3 basic questions
about your startup 1) What is it (What kind of a startup you are) 2) Why do I
need it? / What services will it offer (Value it will add to your customers) 3)
Who am I (Define your objectives clearly so consumers aren’t confused)
By focusing on a
holistic startup branding model keeping in mind the above pointers, will help
create a lasting impact on the minds of the customers and other stakeholders.
At Genesis-BCW Step Up, we offer customizable branding solutions for
startups aimed at helping brands scale up and create a positive identity
for themselves.